“The Product Knowledge Trap” Here’s a Short Video on when Product knowledge is used in the wrong part of the sales process and in the wrong way.
Tag Archives: product knowledge
The Death Trap of Product Knowledge It’s Sunday night and I am writing to you from my living room table as my wife Shannon and daughter Mischa watch “Dancing with the Stars”. This week was a real eye opener. I had preliminary meetings with 3 businesses with 15 plus sales people who have never done [...]