Ok, so you’ve read Gary V’s book, you’re killing it on social media
tearing it up with daily selfie video posts and getting regular content out there
You’ve convinced yourself you’re heading toward your ultimate goal of
becoming the next Gary V, Tony Robbins or OPRA
You’re even starting to make “some” money doing it
But you can’t quite bring yourself to flick the switch
I mean you’ve got mortgage repayments, a family and financial responsibilities right?
I mean this entrepreneur thing is exciting and stuff but what if it doesn’t work?
In your mind you picture yourself homeless and destitute because you backed the wrong gig
and your passion business has left you with nothing
And it scares the crap out of you
You’ve got no reference point for this change, your partner doesn’t really get it because
they aren’t really from your online world and although supportive, when you talk
about it, even though they are encouraging, you can see some real reservation in their eyes.
In fact, sometimes they look at you like you’re eating spiders
So you stay doing what you’re doing. You stay in the safe zone and keep making your “security”
money from your J.O.B or your existing business and keep doing things that make you feel
like you are building your other business up.
You don’t realise but your 9 -5 job is actually sucking the majority of your energy
and life force out of you – because that’s what it’s actually designed to do !
You keep saying to yourself things like…
I’ll just buy this next course
I’ll just get this next qualification
I’ll just finish my website
I’ll just get some more likes on my Facebook page
I’ll just write some more content
I’ll just set up my next social media platform
But you never flick the switch
Hey I’ve read Gary V’s book too – he even tells you “don’t give up your day job” why?
probably for a few reasons…
1. Because he needs to cover his own ass.
2.because for a while, at least when you’re starting out it actually makes sense.
But not when it starts to hold you up…indefinitely
But if you keep doing what your doing
If you keep trying to chase 2 rabbits
Guess where that takes you ?
Plus, you get exhausted, burned out AND all you successfully master is being average at two things
No one will really take your new Passion business seriously because they immediately
sense it in YOUR energy.
You’re not all in on it so how can you expect them to be ?
Your not backing yourself 110% so why should anyone else?
It’s like anything, if you treat it like a part time gig it will deliver a part time income
It’s not until you treat it like a proper business that it will have the highest
chance of delivering you a proper business like income
And I’m not going to lie – it might fail
It might fail miserably – it happens
But you know what ?
Anyone that has a successful business has had to risk that possibility, that fear.
And if you are going to be successful, you will have to risk that also
So how do I know so much about what’s going on in your head right now?
Because I have been there. AND I have seen SOOO many people in the same boat.
People that are shit scared of flicking the switch.
So how to you minimise that risk?
How do you set yourself up for success?
How do you stack the odds in your favour and hedge your bets as much as you can?
Well after seeing this again and again and again I thought I would share what
I believe are the 10 crucial things you MUST do if you are going to successfully
make the transition over into your passion business – the thing that lights you up
I have made this transition twice nah make that 3 times
And the last time was just 2 weeks after my wife passed away where I left the
security of a partnership that had run it’s course
The first time when I set my first wholesale business up and the second time when I left my
wholesale business and went into consulting full time.
Setting up my first business wasn’t that bigger deal. I had no kids, no wife, no mortgage
no car loan and no debt.
But when I left my first business and went into the consulting business full time ?
A car lease
MUCH higher monthly expenses
A lot further to fall from a lot higher up on the overhead scale
But I did it – It scared the crap out of me and it was risky (I am not a big risk taker by nature)
but it was and continues to be the best call of my life.
So here’s what I did and what you can do also if you are going to step out of your
comfort zone and into the deep end of your passion business and what you were
truly put own this planet to do.
I truly wish you luck and every success
1.List ALL your financial commitments
You absolutely HAVE to know what your breakeven point is listing everything you pay per month per quarter and per year is crucial
2.Work out what you can go without, sell or get rid of stuff to lower your financial commitments
Lower your overhead as low as you can it will give you the greatest amount of “dry powder” so you can fight like hell to keep your business going
3.Look at the worst case scenario in terms of how long you will need to survive off your savings
You need to work out how long it will take until you 1. cover your overhead and 2. start to make a profit (be conservative and massage the numbers until you can look at them and say “yep that’s do-able”)
4.Get REALLY clear on what you are going to be offering
This is crucial – you need to get some help to make sure your offer is commercial enough to sustain you full time – too often I have seen people believe in their own hype only to get to market all dressed up and with no party to go to because their just isn’t the demand for what they do
5.Call 20 people (that could be potential clients) and bounce your business idea off them and see what they say – this relates to number 4
6.Map out the transition from where you are now to being full time in your passion dream business (I did it in an excel spreadsheet with the exact date that I would pull the pin on the wholesale business)
7.Hire a coach to help you with the transition if you can’t afford to pay one find someone who may help you anyway
Get help from friends, and people you respect but people who have successfully done the thing you want to do
8.Plan and account for as many different scenarios as you can
What might go wrong ? plan for that contingency as much as you can
9.Press go ! get going and work as hard and as focussed as you can toward that sucker
10.Plan your work and work your plan
Get stuck into it
If you’d like me to expand on any of the points above just post a comment below
and I’ll do my best to answer your question.