We are all aware of the massive impact this current pandemic has had, both on a personal level and on the global economy. I know some businesses have been struggling a lot, that’s why today we are going to talk about three things that you can do to stay competitive if you are currently in a place where you don’t have access to your customers.
Unfortunately, this is happening for a lot of people at the moment, and I doubt that this is going to be the last time that we see it happening. These are very powerful things you can do to be proactive in this type of situation.
The first one is revisiting your offer. Come up with some new ideas as to what you can present; it might be a contextual offer, in terms of what’s going on right now. It could also be a different take on your existing offer, the important thing is to come up with some different ideas and ways to support your clients.
Sit down and think of some different offers that you can make to them, different problems that you can solve for them, different things that you can add on to what you’re already selling. You could provide something that enhances the existing purchase, something that complements it, or something that protects it. Get creative with it!
This can make a massive difference on its own, but there are some other things you can do to maximise your results.
Right now, it’s a good moment to revisit your target and get a clearer view on who you can add the most value to in the market, who is it that you can best serve. In fact, despite everything, this is a great time to do anything you didn’t have time for before.
Then we have your mission, which is just as important as your offer and your target. Get clear on it. It is the thing that will motivate you in times where perhaps things don’t look very good.
Revisiting these aspects will give you a massive advantage, and this is just the first of three things you can do that I am sharing with you today. Listen to this episode to know what the others are and how they will help you make the most out of this current situation. These are key areas to look at and optimise if you don’t want to be left behind.
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