Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
In previous episodes, we’ve talked about creating a dream client list of people that you would love to work with but aren’t coming to you through your existing marketing.
Once you have set up that list you must get in front of them, right? Today, I’m going to tell you about two very precise strategies that you can use to do it.
Here’s a scenario, let’s say you’re going after painting contractors. A great method that you could use to get into a conversation with those people, is to ring them up and say, “Look, I’m calling every painting contractor in town and I’m interviewing them, finding out how they’re actually doing things.”
This strategy consists of a survey in which you are going to be analising how every business of a given guild in a particular place is positioning themselves to succeed, and trade through the current economy that we’re in.
You are going to provide all the people that participate in the survey with a copy of the findings from the survey. It is vital to make them aware of that when you first call them.
Most people will be interested in that survey, especially because it allows them to find out what all their competitors are doing. Who wouldn’t want that kind of information?
Besides the huge value that the survey represents to them, once you go through the interview process, there’s a high likelihood that they’re going to say, “So, tell me what you do again” and you get an opportunity to explain to them what it is that you do. Within that conversation, there’s great potential to be able to do some work with them.
Listen to this episode to learn what the other strategy is and how you can put it to work in specific situations. I’ve got nothing but great results over the years using both, and I know you will get them too because of the huge value they create for both parties.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.