How to go about attracting a better pedigree of client
One key idea you can use today to increase your sales
I am determined to give you a really simple idea today.
If I could highlight the biggest idea that has made the biggest difference to the clients business’s I have worked with in the last 10 years it would be this…
It’s an idea that once you implement it will…
increase your sales
increase your transaction size
Increase the quality of client you deal with
Decrease the amount of greif you get dealing with clients you shouldn’t really be accepting in the first place.
Ok here it is…
Simply make a list of and begin marketing to a better pedigree of client.
But how do you go about doing that?
Step 1 – Look at the biggest client you are dealing with today.
Step 2 – Identify the common traits that client has that makes them a great client for you
Step 3 – look for more clients that fit that profile and make a list of them
Step 4 – start actively marketing to that list of clients
If you do this you will be blown out of the water with what it will
do to your sales.
I have had clients triple their turnover and transaction size from doing this alone.
And sure there is a whole heap of steps, tools, scripts and process’s that go
into HOW you go about effectively approaching this list of ideal clients but just making
a conscious shift into being clear on who represents your best type client will in
and of itself make a difference.
Because on a really basic level you will be more likely to recognise and therefore attract that type of client to you.
After all you can’t hit the target that you don’t aim for.
PS This is another great topic for a webinar that I will run after the next one I do which will be on scripting (as promised). Will let you know when it is all dialled in.
If you want to be put on my webinar list click here and you’ll be notified first.
Good luck with attracting a better pedigree of client.