In recent weeks I have had many people ask me and with good reason “what is your direct to corporate strategy?”
So here goes, here’s my best crack at explaining it to you in a way that you will get it.
In short, the direct to corporate strategy is the fastest path to get in front of the businesses that you would ideally love to have as clients
It allows your reputation, your expertise and your track record to show up in the hands of your target buyer BEFORE you contact them.
It engineers the situation where your client knows who you are, what you do and how you can help them PRIOR to your initial conversation.
It turns a cold call into a warm call and give you easy DIRECT access to the key decision maker in the companies you’d love to work with.
It involves a process of sending a package of education based marketing information that positions you as an expert in your field by showing up as an educator and not just another company pitching their stuff.
It typically involves some written, some recorded and often some video based material that your client can receive and quickly “get” that you are someone one that they should be speaking to.
It also includes social proof in the way of testimonials and other 3rd party endorsements that show that you know what you are talking about.
It paves the way for your first contact in a way that makes them 7500 times more likely to take your call when you contact them for the first time and 2500 more times likely to get an appointment with them. (Please Note THESE FIGURES ARE NOT BS – I have been using, testing and refining this strategy for over 7 years now)
If you’d like to learn more about the Direct To Corporate Strategy, you have a couple of different options…
– You can download my brand new book called Attract Dream Clients by going to this link
– You can complete the form below and arrange a time for us to chat on the phone – please only complete the below form if you are serious about investing the time and resources necessary to cause a significant breakthrough in your business – I look forward to chatting with you
