If you’re like most clients I talk to, you no doubt have a website, you probably have a google campaign and you’re probably advertising on social media.
But let me ask you this…
How many of your dream clients are finding you on a regular basis via your day to day marketing activities?
Not many ?
It’s because those clients that you would ideally love to have (you know who they are) are simply not seeking you out via your normal marketing activities.
And I’m not suggesting you should stop any of your “other” marketing, what I am suggesting is this…
If your only strategy for going direct to the clients you’d love to have is cold calling then you are shooting yourself in the foot – big time
Because when you cold call (or cold email) you put yourself in the same league as just another telemarketer – and that is bad for your brand, and can really damage your business.
But it’s not like you’re alone, in a recent survey I did with my data base
- A whopping 62% of businesses are still using cold calling as their only direct client contact method.
- 82% of people are only dealing with clients that their marketing brings them
Almost no one has an effective direct to corporate play
That’s why I created the Direct to Corporate Strategy TM which is a formulaic, step by step strategy for how to predictably get in front of and convert your dream clients no matter who they are or where they are using a highly effective approach I have been fine tuning and perfecting over the last 7 years.
To download your copy of the Direct to Corporate Book, simply click here