4 Ways You Can Make Your Sales Process Invisible to Your Client
Sales has evolved in proportion to the markets awareness of sales techniques.
To stay ahead of the curve naturally your sales approach needs to evolve as well.
To that end, I have listed below 4 key ways you can make your sales process
disappear in the mind of your client. So that they simply see the opportunity
without the red flag type interference that cause buyers to put barriers up.
Incorporate these into your sales conversations and your levels of trust,
conversions and quality of client conversations will sky rocket.
1.Tell Stories – stories are the most elegant way to explain or sell anything
If you can tell a true (yes they have to be true ? )story using the right framework
you will literally bypass the critical thinking part of the brain. There is so much more
to this that I go into in more detail in the Professional Sale Master Class Digital
training I will be launching shortly but if you can explain what you do or
cover a common client concern in the body of a story, you will rarely if ever
trip any client alarm bells.
2.Educate – point out and help your clients avoid mistakes that they probably would
have made without your help. Help them navigate options and inform
them about things that they don’t know about. Being of service in this regard
is one of if not the most powerful part of your sales framework. The most important
part of educating your buyer is that is positions you in a superior way to any of your
competitors.
3.Eliminate cliche’s or words that have sales baggage around them
Eliminate the language and phrases that have sales baggage around them.
These are the words that can instantly cause fear in the mind of your prospect.
The list of these words is very long but as an example, words like “honestly”
and “basically” and “to be honest” are all words and phrases
that will do you harm if you use them in your sales conversations.
4.Be sincere
I have left this until last because it is the foundation upon which everything is
built. Without this in place what ever you say will come out wrong.
Sincerity is the intersection where your willingness to serve, your belief in
what you sell and your belief in yourself intersect. If all 3 are in alignment you
will do well if they are not, you will fail because people can pick it up.
These are 4 areas I will be going deep into in the upcoming Professional Sales
Master Class Digital training coming up.
If you’d like to me to send you details, send me a message by clicking here and I will give you first dibs
on the limited spots available for this training.
