In episode 167, we are going to talk about the importance of thinking big.
I’d like to illustrate its importance by sharing with you a conversation I had many years ago with one of the principals of one of the companies that I represented back in the day.
In the 90s, I used to have a wholesale agency, I represented a bunch of action sports brands in West Australia.
What was happening in the industry at that time was that we had about 120 Surf accounts. Accounts that would sell surf wear or action sports apparel in Western Australia.
However, over the years, you would start noticing more and more businesses coming in that were centrally owned, so they would have 60 stores, but their head office would be based on the East Coast.
What that meant for West Australian agents was that they would either get reduced commission, or they wouldn’t get any commission at all on the sales that were made to those chains.
Anyway, I was having dinner with the owner of what was the biggest manufacturer of apparel in the southern hemisphere at the time, and I was complaining about these national surf retail chains that had recently opened stores in Western Australia.
I thought he would agree with the points I was making in terms of the negative impact it was having on the market but instead, he said the exact opposite of what I expected.
His response totally shocked me and really highlighted how small I was thinking…
Do you want to know what he said?
Listen to this episode to know what it was. Trust me, it was a real eye-opener.
I learned a very valuable lesson that day and we are going to discuss why his response was so shocking and why what he said was so valuable, and also enlightening for me.
This episode will help you see what are the opportunities that you’re not thinking about, and it will help you think about some different ways that you could think about your business or your particular sales situation in a way that ensures you always keep growing, so make sure you don’t miss it.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
