Going Direct to Your Dream Clients

Going Direct to Your Dream Clients When I first started in consulting, I was fortunate to have amassed over 10 years’ worth of great relationships and contacts within the surfing industry. These included relationships with companies I had both worked for and represented, retail clients I had sold product to, and for whom I had conducted…

Finding Hidden Money in Your Business

When I begin a discussion with a new business, the first place I look is for what I call “leverage points”. Tweaking these leverage points in the right way is literally like finding hidden money in your business. These are parts of the sales process where there are opportunities to increase conversions.The typical leverage points…