Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your inquiry-to-sale conversion with The Lead Flow You Already Have.
In episode 192 of the Master Dealmaker Secrets podcast, I delve into the critical difference between aggressive, ego-driven sales tactics and creating a natural, consultative sales experience.
After investing over $500,000 in sales training and making every mistake imaginable, I’ve concluded aggressive methods are short-sighted. They’re fuelled by a salesperson’s ego and drive to hit their quota no matter what.
This philosophy says you must convince prospects they need your product, even if it’s not the ideal fit. You should sell at all costs. But this approach has major downsides.
It breeds resistance because you push people into decisions they aren’t ready to make. Even if you coerce a reluctant prospect into buying, they become a client from hell. They won’t refer others and often cancel or complain down the road.
Jordan Belfort and others prove high-pressure tactics deliver short-term gains but inevitably backfire. Reputations and brands suffer.
The better philosophy creates a natural, tension-free sales conversation. You ask questions guiding prospects to sell themselves based on their needs and timing. This approach disqualifies wrong-fit clients upfront through qualification.
It invests the time needed to ensure customers buy what truly serves them. They become raving fans who refer others for years because the process never felt pushy.
While still driving urgency, you artfully help clients self-select your solution when the fit and timing are right. This earns loyalty and repeat business as you build for the long term.
I always aim to steer prospects to the best option, even if it’s not my product. This breeds immense goodwill. When selling feels natural, not aggressive, sustainable success follows.
So think carefully about your sales philosophy. Avoid short-sighted methods harming your reputation down the road. Cultivate loyalty by taking the long view of doing what’s right for clients.
Listen to this episode and embrace the consultative approach and build lasting relationships with your clients.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
