Visit http://JohnBlakeAudio.com to learn 2 Key Ways to Maximise Profit and Protect Your Business from a Possible Downturn.
In episode 198, we’re diving into two crucial strategies that can significantly boost your profits and safeguard your business, especially in the face of potential economic downturns. While I’m recording this in 2024, these principles are timeless and can be applied in any year.
Now, let’s talk about the strategies to maximize profit and protect your business. In uncertain economic times, it’s essential to focus on what you can control. We’re discussing two key areas: managing expenses and optimizing revenue.
Firstly, when it comes to expenses, a practical approach is to scrutinize your credit card statements. Identify and reassess subscriptions, which can tie up working capital. Trim unnecessary software or find cost-effective alternatives. Additionally, review your insurance policies with a broker to ensure you’re not over-insured.
This expense review isn’t about cutting corners but about creating a financial buffer that can insulate your business in the event of an economic shift. Remember, you want to be the least and last affected by any changes in the market.
Now, let’s shift our focus to revenue optimization. One powerful strategy is to improve the speed at which you respond to leads. Statistics show that contacting every lead as soon as it comes in can result in a 78% to 100% increase in lead conversions. It’s a simple yet highly effective tactic that often gets overlooked.
Additionally, consider lead conversion as a crucial aspect of revenue optimization. A significant number of leads—about 70%—never get contacted. Implementing a system to consistently reach out to these leads can substantially boost your sales.
In our upcoming episodes, we’ll explore more tactics for optimizing lead conversion, from effective discovery questions to presenting offers and mastering the art of follow-ups.
For those looking to take a deep dive into comprehensive sales optimization, consider joining my Sales Mastery Certification Program. Limited to just 10 participants, this 10-week program is designed for personalized attention, ensuring you become a success story in your business. If you’re interested, shoot me an email at john@john-blake.com.au for more details.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
