Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
In episode 157, I’m going to be sharing with you the five most crucial mistakes that you need to avoid when you hire a salesperson so that you can avoid hiring a dud salesperson.
This happens a lot. You have no idea how frequently business owners tell me about how they finally decided to hire a salesperson to help them and they’ve already given that person a car, and a phone, and paid him $100,000, but 12 months have passed and not a single sale has been made.
This is soul-destroying for the owner and for the salesperson, and it also leaves a $100,000 hole in the business profitability so, what can you do to keep this from happening?
Some owners may think they’ve not trained their salespeople properly, or that they haven’t given them the right equipment or the right information to perform but that is very unlikely to be the problem. Most of the time business owners don’t have a training issue but a recruiting problem.
Often, owners don’t have really clear performance expectations, and they don’t really have a really good path that they can put somebody on. I’ve also seen how they can hire salespeople following the same guidelines they’ve used for other people in their staff.
If you use the same hiring process that you use for a normal employee, it doesn’t work, it just doesn’t work. You can’t use the same philosophy that you’ve used to hire your admin person, your warehouse person, and your marketing person, you can’t!
So, it is essential to be a lot more thoughtful and put a way better foundation in place if you want your team to make some sales.
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Listen to this episode to find out how you can do it. We are going to go through the 5 mistakes you need to avoid when hiring a salesperson and discuss some of the ways you can improve your hiring process to get nothing but the best salespeople out there.
Addressing any potential issues from the very beginning will save you a lot of time and trouble so, don’t miss this episode since we are going to talk about all the specific things that you need to pay attention to before making any decisions.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
