Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
In this episode of the Master Dealmaker Secrets Podcast, we are joined by Will Wang.
Will is the owner and CEO of Growth Labs, a digital agency that focuses on marketing strategy, messaging, copywriting, and advertising for its clients.
Will has a unique and highly effective process of researching and putting together campaigns for his clients.
He is well aware of the constant changes in the digital marketing world because some platforms have become more restrictive and it is harder to make money with ads and targeting hacks.
Social media is really good at bringing your message closer to your audience, but sometimes it can be hard to get the most out of those platforms, it gets even harder when the platform changes and that happens all the time, they are always changing.
Hopefully, Will knows all you need to know about social media and its constant changes, and in this episode, he is going to tell us how to get the most out of them.
Will is going to explain his in-depth research process, which goes from researching their client’s industry and competitors, their client’s customers, to the client themselves.
At Growth Labs, they want to understand what their client is good at and what they’re not good at, as well as their unique selling proposition. From there, they work on the messaging, copywriting, funnel, and advertising strategy.
Their process is also adaptable. They are always looking for new trends and opportunities and they are willing to adjust their process to fit the needs of their clients.
So, in this episode, we are going to dive into the importance of copywriting for this process and why it’s not just about writing persuasive copy. We are going to talk about creating an emotional connection with your audience and making them feel like you are solving their problems, the importance of funnels in digital marketing, among other interesting topics.
We also had a very enjoyable conversation about the future of digital marketing and where it might go next, the role of AI and machine learning, and the greater emphasis that’s been put on privacy and data protection.
Listen to this episode to have a closer look into the world of digital marketing, specifically on how to adapt to changes in the industry and the importance of an in-depth research process, copywriting, and funnels. We’re sure you’re going to get a stack from it!
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
